“My shoes are covered over and over with decoration, the kind made up of pinking and perforations. Work done by the shoemaker but not paid for. I go to the shoemaker and say: "You want thirty kronen for a pair of shoes. I'll pay you forty." In this way I have raised the man to a level of happiness which he will repay me for by work and material of a quality absolutely out of proportion to the extra cost. He is happy. Good fortune rarely comes his way. Here is a man who understands him and appreciates his work and does not doubt his honesty. In his imagination he can already see the finished shoes before him. He knows where the best leather is to be had at present, he knows which of his workers he can entrust the shoes to. And the shoes will boast perforations and scallops, as many as can possibly be fitted on an elegant shoe. And then I add: "but there's one condition. The shoe must be quite plain." With that I've toppled him from the heights of contentment into Tartarus. He has less work, but I have robbed him of all his pleasure.”

Adolf Loos